We are Fragrance World, your one-stop destination for everything fragrance.

With an astounding portfolio of 5000+ products across 3 Brands, Fragrance World is a leading manufacturer and distributor of everything fragrance, around the globe.

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Mr. Poland Moosa Haji

Founder of Fragrance World

The legacy of Fragrance World Perfumes comes from the incredible journey of its founder Mr. Moidu P.V. a.k.a Poland Moosa Haji Born in Kerala, as a child from a struggling background, Mr. Moosa overcame many obstacles, adapting to every situation with grace, all the way to his meteoric rise as the founder of an organisation that today has successfully built a strong relationship with 80+ countries worldwide.

Our Directors

Our Vision

We aspire to attain a position of industry leadership through our commitment to making a meaningful impact in the lives of every consumer. We want to tell our consumers stories, uplift their moods and evoke a multitude of emotions, touching a billion hearts across the world with our language of fragrances.

Our Mission

Perfumery defines us and we will redefine it by blending the finest craftsmanship, human insights and technology both internally and externally. As a centre for excellence, we will lead a cohesive and motivated team, discovering new ways to evoke emotions, share our passion and grow our business exponentially - with ethics, wisdom and compassion.

Our Values

The everlasting stregth of Fragrance World is built on the solid foundation of our 6 Core Values.

We work with heart, we love what we do.

We find ideas everywhere, and are open to new ways of thinking.

We use technology internally and externally, to forge a path to leadership.

We embrace a fearless mindset, we are the first into the unknown.

We push ourselves to better our best, never resting on our laurels.

We are guided by our moral compass in every act big and small.

Our Journey so far

Under the shelter of Mr. Poland Moosa Haji a.k.a Moidu P.V. , the mighty founder, Fragrance World has built its unmatchable legacy through a meaningful journey of over 35 years.

Our Journey so far

Under the shelter of Mr. Poland Moosa Haji a.k.a Moidu P.V. , the mighty founder, Fragrance World has built its unmatchable legacy through a meaningful journey of over 35 years.

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1988

Mr. Moosa started his own trading company Al Ghuroob, dealing in ready-made garments, perfumes, cosmetics & electronics.

2003

As perfumes started to become the key product in the business, he ventured out to form Fragrance World Trading that focussed only on manufacturing and trading of perfumes in the years to come.

2012

Fragrance world launched a young, vibrant, entry luxury brand with Niche energetic fragrances under the brand name French Avenue.

2023

Established presence across 125+ countries with 5000+ unique products across 3 brands.

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